Inside an airport, we invited people to participate in a fun game where they can control a virtual plane using their own body as a control.
LC Peru and Beeanerd have teamed up to create an application where the participants are in control of the plane and can fly over various landscapes. In the game, one can accumulate points and win great prizes such as trips to different destinations.
78% brand recognition
55% website conversion
Interactive & Memorable
The event was such as a success (more of 2000 people in one day participated in the activation) for Beeanerd that it is considering rolling out the Interactive experience.