Maggi Seasoning your Life!
To bring brand awareness and to be able to get people to interact with Maggi’s products in China.
Beeanerd team created a unique augmented reality experience at a mall. The main idea was to get close to different Maggy products using 3D animations in realtime and augmented reality. Following the event, which provided product promotion and other food samples.
68% awareness increased
Interactive & Memorable
The event was a huge success with more than 3000 participants in the activation! for Beeanerd that it is considering rolling out the AR experience.